The problem with traditional research

Insight without application

Research firms deliver 80-slide decks that sit on shelves. Beautiful charts, generic insights, zero impact on what you actually publish or pitch.

 

Missing the moment

Internal teams spend weeks gathering data that's outdated by the time it's synthesized. Meanwhile, competitors are moving and opportunities are closing.

 

 

No duh takeaways

You get audience personas that could describe anyone. "Decision makers aged 35-55 who value ROI" doesn't help you write better content or choose better channels.

 

 

 

Our Capabilities

How We Help

We turn specific business questions into actionable intelligence in hours, not weeks. Every deliverable connects directly to messaging, content, or campaign decisions.

Audience Intelligence

What motivates your target audience from indifference to action? Digging in to pain points, goals, preferred channels and trust signals, we create a clear map of what your audience needs to hear, when, and where.

Client & Prospect Intelligence

We analyze your top prospects using public signals, relationship data, and buying pattern analysis. You get specific outreach angles, cross-sell opportunities, and timing recommendations.

Competitive Intelligence

What are competitors publishing, promoting, and prioritizing? We reverse-engineer their strategies to help you borrow proven tactics while identifying clear gaps in their positioning and content.

Trend Analysis

We identify emerging opportunities before they become obvious. Instead of generic "industry trend" reports, you receive actionable recommendations that help you stake out points of view and capitalize on strategic openings.

AI-Driven Focus Groups

Pressure test ideas, messaging, or new content themes before going live. Our simulated focus groups provide detailed feedback and refinement recommendations without the cost and delays of traditional approaches.

Frequently Asked Questions

What makes your research faster than traditional methods?

We use AI for desk research, source extraction, and theme synthesis. That lets us get from raw data to insights in hours vs. days or weeks.

Can you combine internal data with market insights?

We can ingest performance data, CRM activity, or past campaign results to triangulate findings and deliver more actionable recommendations.

How quickly can we get results?

For most one-off briefs, you’ll see initial findings in 48–72 hours. More complex triangulation (e.g. combining CRM + competitive + audience data) takes slightly longer, but still far faster than using traditional research techniques.

How do you prevent AI-generated hallucinations in your insights?

We never rely solely on raw AI outputs. Every insight is backed by human research verification. Supporting sources are checked and citations are validated.

Can’t I get the same results if I run a deep research report in ChatGPT or Gemini?

Not quite. Those tools are great starting points, but they weren’t built to validate sources, cross-reference live market signals, or distinguish fact from filler. We layer multiple AI tools with human oversight to ensure what you get is accurate, relevant, and actually useful.

Ready to power strategy with real insight?

Let’s talk about how research built for execution can sharpen your positioning, messaging, and marketing performance.