AI Lab
Where experimentation drives innovation.
A dedicated environment where we continuously test emerging tools, build custom solutions, and refine workflows before bringing them to clients. When we tell you something works, it's because we've used it in practice.
Our Operating System: AI-Human Collaboration in Practice
Meet the AI team.
Beyond specific tools, we've developed a comprehensive operating system that integrates AI throughout our business. Our goal is to create the model for how modern professional services firms can work.
Business Development
Scout
Handles prospect research, generates personalized outreach sequences, and supports proposal development while we focus on relationship building.
Marketing Strategy
Atlas
Creates integrated campaigns that span channels and ideates campaign concepts based on objective, budget, and target audience.
Social Media
Echo
Helps amplify clients' insights and our own, turning internal expertise into scroll-stopping posts, carousels, and commentary.
Content Creation
Drafter
Translates human insight into multi-format content and polishes copy so it sounds sharp without compromising authentic voices.
A Day in Our Operations
Behind the scenes: AI in action.
Night Shift — AI Works While You Sleep
Overnight
Sage scans global legal, consulting & accounting news sources.
Overnight
Scout analyzes LinkedIn activity and company announcements from target prospects.
Overnight
Atlas analyzes competitor content performance and identifies content gaps.
Overnight
Echo identifies trending topics and prepares draft social media content.
Overnight
Drafter creates first drafts based on yesterday's client briefings.
Day Shift — Humans Review & Decide
6:00 AM
All assistants compile overnight work into prioritized briefings for human review.
8:30 AM
Team reviews briefings, approves social content, and prioritizes outreach.
10:00 AM
Agency client strategy session — Atlas develops campaign concepts.
12:00 PM
Campaign concepts shipped to client for review.
3:00 PM
Team approves AI transcript & follow-up while Scout starts the proposal.
5:00 PM
End-of-day: approve tomorrow's research targets and content themes.
Our Learning System
Built on continuous refinement.
Weekly
Lab Reviews
Structured evaluation of our latest experiments and their implications for client work.
Monthly
Client Pattern Analysis
Systematic review of patterns across client engagements to identify broader insights and improvement opportunities.
Quarterly
Methodology Refinement
Formal updates to our frameworks based on accumulated evidence from both our lab and client implementations.
Always On
Open Learning Archive
A growing repository of experiments, approaches, and outcomes that informs all our work and is selectively shared with clients.
Contact us today to discover how AI can transform your firm.
Schedule a demonstration of what's cooking in our lab to see how we're using AI in our day-to-day—and how we can bring it into yours.
The Innovaition Brief
Get our weekly insights on AI for professional services.
One well-edited email each week. Practical workflows, benchmark data, and honest takes on where AI is actually paying off.