The Marketing Professional's Guide to Conquering AI Anxiety (And Turning Fear into Opportunity)
"I hate this whole AI thing. It's going to ruin everything we've built." Those words came from...
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The ROI of Intelligence: A Definitive Guide to Measuring AI Value in Professional Services Marketing and Business Development
Section 1: A Strategic Framework for AI ROI in Professional Services
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I was having coffee with a friend who is a partner at an AmLaw 50 firm. We were discussing how AI...
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The AI Adoption Dilemma: When Top Performers Push Back Against Innovation
A few weeks ago, I was on a Teams call with the head of business development at a mid-sized law...
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The most expensive word in law firm management is "transformation." In two decades of helping law...
The Concierge Model: How AI Can Transform Lawyers from Service Providers to Strategic Partners
I've had a concierge doctor since 2020, when the COVID pandemic made me rethink what healthcare...
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I've been thinking a lot lately about a conversation I had with a law firm partner at a networking...
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