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Automated
SME-to-Everywhere Engine
Agency Use Case
The Problem
Why are we losing expert insights in the content assembly line?
Client subject matter experts are gold mines of insights, but access is often limited. Clients still want content across every channel—social media, podcasts, newsletters, case studies, blog posts—all spun from one measly CEO interview. Over time, expertise gets watered down into generic marketing speak.
- Most agencies still do content repurposing by hand—one format at a time.
- SME insights get diluted, misquoted, or lost entirely in the rewrite process.
- Every channel needs a slightly different narrative arc, but humans don’t scale.
- Your best strategic thinkers are stuck editing podcasts into blog posts, not building client relationships.
- Rushed repurposing leads to “AI voice” and off-brand content that clients sniff out immediately.
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The Solution
Meet the SME-to-Everywhere Engine: One interview in, an integrated content campaign out.
Instead of hiring more hands to crank out more stuff, agencies can deploy an AI workflow that takes a single subject matter expert (SME) interview and spins out a channel-specific, persona-aware content ecosystem. You can use our pre-built assistant with our content and digital marketing best practices or inject your own.
How it works:
STEP 01
Upload any SME interview (Zoom, Teams, audio, whatever). The AI transcribes, tags, and analyzes for core themes, key stories, soundbites, and quotes.
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STEP 02
The system maps those findings to your pre-defined channel matrix (e.g., LinkedIn, blog, podcast, email, video shorts, internal comms). Each output gets its own outline, angle, and audience focus, using templates that reflect your agency’s standards.
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STEP 03
AI generates first drafts for each format—social copy, pull-quotes, blog intros, email hooks, and video scripts—layered with your client’s brand voice, marrying the SME perspective with fresh research.
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STEP 04
Human validation comes last: Your team reviews, tweaks, and adds nuance. The system flags anything with low confidence (e.g., suspect quotes, accidental hallucinations, off-brand phrasing) for extra scrutiny.
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Impact
Easily turn one interview into 20+ content assets, tailored by audience, channel, and goal.
What can you expect?
Accelerated content cycles: Weeks-long processes trimmed to days.
Increased content volume: 2–3x more channel-ready pieces per SME interview, without adding staff.
Reduced manual workload: Senior staff focused on value, not rewrites.
Authenticity at scale: SME insights translated into multi-channel campaigns, without losing nuance or voice.
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