The Emperor's New AI Strategy: Why Legal Marketing "Innovation" is Just Repackaged SEO
I attended an SEO presentation last week where an agency presented their "AI-powered...
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The Productivity Paradox: Why Working Harder with AI Makes You Less Effective
Three months ago, I experienced a complete productivity breakdown. After I enthusiastically adopted...
Why Culture Is Your Firm's Only Lasting Competitive Advantage
This is the fourth and final article in our series on law firm transformation. Throughout this...
The Virtual Socrates in Your Pocket: Why Law Firms Should Embrace AI Learning Tools for Associate Development
Picture this: It’s 10 PM, and a first-year associate sits alone in her office, wrestling with a...
The Inertia of Prestige: Why Traditional Law Firm Culture is at a Breaking Point
I was sitting across from a partner at a prestigious AmLaw 100 firm last month when he said...
Breaking Through the Privacy and Ethics Wall: How Law Firms Can Navigate AI Adoption's Biggest Barriers
When Amy Shepherd and I began surveying marketing and business development professionals at law...
The New Associate Dilemma: Why Banning AI May Backfire on Law Firm Leadership
I was having coffee with a managing partner of a small tax and securities law firm last month when...
From Strategy to Execution: Why Your Law Firm's AI Council Needs Marketing Leadership
Last week, I connected with the Head of AI Innovation at an AmLaw 50 firm over Zoom. As his video...
Chief AI Officer for Your Law Firm: Necessity or Luxury?
I was sitting across from the managing partner of a mid-sized litigation firm last month when he...
The Rise of AI-Native Law Firms: How Small Teams Will Outcompete Legal Giants
Law school taught us to think like lawyers; AI is teaching lawyers to think like entrepreneurs. In...
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