The End of Copy-Paste AI: What Claude Cowork Gets Right
AI fatigue is real. For years, we've all experienced that same frustrating loop. You ask the AI a...
Guy Alvarez
GPTs, Gems, Copilots, Agents—WTH Is the Difference?
I was on a call last week with a marketing director at an AmLaw 200 firm. Fifteen minutes in, she...
The Question Every Legal Marketer Is Afraid to Ask Out Loud
Two law firms had just merged. Different cultures, different client bases, decades of separate...
The New Competitive Advantage: Firm Specific AI Skills
Two law firms had just merged. Different cultures, different client bases, decades of separate...
Stop Guessing What Your Clients Want
Two law firms had just merged. Different cultures, different client bases, decades of separate...
10 AI Predictions for Law Firms in 2026
Most law firms are using AI wrong. After a year of watching the industry experiment, stumble, and...
The Operating System That Will Define the Next Decade of Law Firm Growth
The conversation around Artificial Intelligence in the legal industry has, for too long, been...
Do law firms need a CRM or can AI do better?
Across legal marketing circles, CMOs are wrestling with a question that feels both urgent and...
Why Your Firm's Marketing and BD Teams Are Fighting With One Hand Tied Behind Their Backs
I was sitting in a conference room last month with the managing partner and CMO of a 150-lawyer...
How to Verify AI Outputs: A Simple, Auditable Process for Marketers
AI-generated marketing content can fail in expensive, reputation-damaging ways. Global losses...