Your Title Says CMO. Your Work Says Chief Revenue Officer
Last week I published a pieceabout what I think the law firm marketing department will look like in...
Guy Alvarez
Three Decades of Watching Marketing Change. This AI Moment Is Different.
I spent Memorial Day weekend the way a lot of people in the US do: going to barbecues and parties,...
AI Changes the Job, Not Just the Tools
I have almost the same conversation every week.
When the Client Becomes the Competitor
I founded and ranGood2bSocialfor the better part of two decades. We built it into one of the...
Two Years of Reasonable Excuses
I had a conversation last week with a marketing director at a mid-size law firm that clarified...
The AI Mandate Gap
I got a call last month from a CMO at an Am Law 100 firm. She had just walked out of a meeting with...
Your Law Firm's Content Strategy Was Built for a Search Engine That No Longer Exists
I attended a webinar yesterday that confirmed something I've been telling law firm marketers for...
Your Law Firm's Media Pitch Has a 96.6% Chance of Failing
Law firm marketing teams tend to follow a familiar routine. A verdict comes in, the team drafts a...
The $640,000 Mistake Law Firms Keep Making: How AI Can Help
There's a ritual that plays out at law firms across the country several times a year.A senior...
Why Your Attorneys Have Brilliant Ideas but Struggle to Create Content
Every managing partner I talk to says some version of the same thing: "Our lawyers are among the...