AI Won't Fix a Broken Law Firm Culture
From my experience working with law firm marketing and business development teams, AI adoption...
Guy Alvarez
Loops and Graphs: The Latest AI Buzzwords and What They Mean
Every couple of months, if you follow AI as closely as I do, a new buzzword arrives. First it was...
After the Class: Practice and a Seat at the Table
AI training gets a person to competent. What follows determines whether that competence becomes...
The Agency That Hired Itself
"Write, scribes, so that posterity may learn." Inscribed over a medieval scriptorium at Notre-Dame...
Your AI Doesn't Know Which of Your Files Expired
Last week I was building a training deck for a law firm. Claude had access to my whole archive:...
Before You Buy Another AI Tool, Build the Context Layer
"Agent" was the word of the season this summer. The tech press filled up with it: ad platforms...
The New Still
A fable about the marketing business. Everyone in it is real. None of them make whiskey.
Who Owns AI?
I keep running into the same question with most of the clients we work with: who owns AI?
Faster Makes You Cheaper
What AI changes when the work itself is the thing you sell.
Notes From LMA New Orleans: What Legal Marketing Has 12 to 18 Months to Figure Out
A forward-looking conversation about what I saw at LMA last week, the temporary wall protecting law...