When the Client Becomes the Competitor
I founded and ranGood2bSocialfor the better part of two decades. We built it into one of the...
Guy Alvarez
Two Years of Reasonable Excuses
I had a conversation last week with a marketing director at a mid-size law firm that clarified...
The AI Mandate Gap
I got a call last month from a CMO at an Am Law 100 firm. She had just walked out of a meeting with...
Your Law Firm's Content Strategy Was Built for a Search Engine That No Longer Exists
I attended a webinar yesterday that confirmed something I've been telling law firm marketers for...
Your Law Firm's Media Pitch Has a 96.6% Chance of Failing
Law firm marketing teams tend to follow a familiar routine. A verdict comes in, the team drafts a...
The $640,000 Mistake Law Firms Keep Making: How AI Can Help
There's a ritual that plays out at law firms across the country several times a year.A senior...
Why Your Attorneys Have Brilliant Ideas but Struggle to Create Content
Every managing partner I talk to says some version of the same thing: "Our lawyers are among the...
Delegation vs. Collaboration: Why Your Law Firm Needs Two Different AI Architectures for Thought Leadership
Yesterday, I posted about a tension we're working through at InnovAItion Partners. When...
Why Marketing Should Own AI Strategy at Your Firm
I sat in a conference room last month with the managing partners of a midsize law firm. They'd...
AI Won't Fix Your Broken Processes (It Will Just Break Them Faster)
The firms getting real value from AI started with clean processes. Everyone else is just pouring...