Stop Counting Tokens. Start Counting Decisions
Why your firm's AI mandate is about to flood the market with slop. And the four-part fix every law...
Guy Alvarez
The Law Firm Marketing Department of the Future
Most predictions about AI and law firm marketing miss what is happening on the ground inside the...
Your Title Says CMO. Your Work Says Chief Revenue Officer
Last week I published a pieceabout what I think the law firm marketing department will look like in...
Three Decades of Watching Marketing Change. This AI Moment Is Different.
I spent Memorial Day weekend the way a lot of people in the US do: going to barbecues and parties,...
AI Changes the Job, Not Just the Tools
I have almost the same conversation every week.
When the Client Becomes the Competitor
I founded and ranGood2bSocialfor the better part of two decades. We built it into one of the...
Two Years of Reasonable Excuses
I had a conversation last week with a marketing director at a mid-size law firm that clarified...
The AI Mandate Gap
I got a call last month from a CMO at an Am Law 100 firm. She had just walked out of a meeting with...
Your Law Firm's Content Strategy Was Built for a Search Engine That No Longer Exists
I attended a webinar yesterday that confirmed something I've been telling law firm marketers for...
Your Law Firm's Media Pitch Has a 96.6% Chance of Failing
Law firm marketing teams tend to follow a familiar routine. A verdict comes in, the team drafts a...