Stop Guessing What Your Clients Want
Two law firms had just merged. Different cultures, different client bases, decades of separate...
Guy Alvarez
10 AI Predictions for Law Firms in 2026
Most law firms are using AI wrong. After a year of watching the industry experiment, stumble, and...
The Operating System That Will Define the Next Decade of Law Firm Growth
The conversation around Artificial Intelligence in the legal industry has, for too long, been...
Do law firms need a CRM or can AI do better?
Across legal marketing circles, CMOs are wrestling with a question that feels both urgent and...
Why Your Firm's Marketing and BD Teams Are Fighting With One Hand Tied Behind Their Backs
I was sitting in a conference room last month with the managing partner and CMO of a 150-lawyer...
How to Verify AI Outputs: A Simple, Auditable Process for Marketers
AI-generated marketing content can fail in expensive, reputation-damaging ways. Global losses...
When AI Backfires: How "Workslop" Is Slowing Marketers Down
I'm seeing a troubling paradox in professional services marketing right now. Firms are adopting AI...
The Marketing Professional's Guide to Conquering AI Anxiety (And Turning Fear into Opportunity)
"I hate this whole AI thing. It's going to ruin everything we've built." Those words came from...
The ROI of Intelligence: A Definitive Guide to Measuring AI Value in Professional Services Marketing and Business Development
Section 1: A Strategic Framework for AI ROI in Professional Services
A Day in the Life of a Deal Lawyer in 2035
I was having coffee with a friend who is a partner at an AmLaw 50 firm. We were discussing how AI...