The $640,000 Mistake Law Firms Keep Making: How AI Can Help
There's a ritual that plays out at law firms across the country several times a year.A senior...
Guy Alvarez
Why Your Attorneys Have Brilliant Ideas but Struggle to Create Content
Every managing partner I talk to says some version of the same thing: "Our lawyers are among the...
Delegation vs. Collaboration: Why Your Law Firm Needs Two Different AI Architectures for Thought Leadership
Yesterday, I posted about a tension we're working through at InnovAItion Partners. When...
Why Marketing Should Own AI Strategy at Your Firm
I sat in a conference room last month with the managing partners of a midsize law firm. They'd...
AI Won't Fix Your Broken Processes (It Will Just Break Them Faster)
The firms getting real value from AI started with clean processes. Everyone else is just pouring...
Your Attorneys Won't Write. Now What?
The Dirty Truth Behind Most Thought Leadership Programs Walk into any law firm and ask about their...
The End of Copy-Paste AI: What Claude Cowork Gets Right
AI fatigue is real. For years, we've all experienced that same frustrating loop. You ask the AI a...
GPTs, Gems, Copilots, Agents—WTH Is the Difference?
I was on a call last week with a marketing director at an AmLaw 200 firm. Fifteen minutes in, she...
The Question Every Legal Marketer Is Afraid to Ask Out Loud
Two law firms had just merged. Different cultures, different client bases, decades of separate...
The New Competitive Advantage: Firm Specific AI Skills
Two law firms had just merged. Different cultures, different client bases, decades of separate...