From Strategy to Execution: Why Your Law Firm's AI Council Needs Marketing Leadership
Last week, I connected with the Head of AI Innovation at an AmLaw 50 firm over Zoom. As his video...
Guy Alvarez
Chief AI Officer for Your Law Firm: Necessity or Luxury?
I was sitting across from the managing partner of a mid-sized litigation firm last month when he...
The Rise of AI-Native Law Firms: How Small Teams Will Outcompete Legal Giants
Law school taught us to think like lawyers; AI is teaching lawyers to think like entrepreneurs. In...
Who Will Attend LMA 2030? The Strategic Evolution Legal Marketers Must Embrace to Remain Relevant
What an incredible week it was at the LMA Annual Conference in Washington, D.C.! There's something...
The Expert Advantage: Why AI Amplifies Legal Expertise Rather Than Replacing It
They say you can't teach an old lawyer new tricks, but in the age of AI, it turns out the old dogs...
Stop Asking AI to Be Perfect: A Lawyer's Guide to Meaningful Implementation
The same partner who once refused to use email because "it would never replace the fax machine" is...
Stop Creating Content No One Reads: How AI Can End Your Legal Marketing Nightmare
Remember that fancy restaurant where the chef cooks elaborate dishes that nobody orders? Your law...
Shadow AI: How Blanket Prohibitions Are Sabotaging Your Law Firm
I've been sitting here in my office, contemplating something that's both fascinating and...
Meet Your New Marketing Director: How AI That Passes as Human Will Revolutionize Legal Marketing
I've been sitting here in my office, staring at my laptop for the past half-hour trying to figure...
Pattern Recognition: How AI's Impact on Law Differs from Previous Tech Transformations
I've watched technology transform the legal industry three times now. AI feels different – and if...